If you search a definition for Made-to-messure from a dictionary it is explained as follows:
-designed and made specifically to fulfil a particular set of requirements
This describes spot on what made-to-measure clothes are all about: You decide what you want to have. You choose the material and style that you wish to have and the garment will be done based on your personal measurements.
Easier than buying of the rack? Eventually, yes.
On the first time you order a made to measure garment it takes a little bit of effort. The thorough measuring and fitting will be done and various options and details will be studied and decided. This normally takes about an hour or so. Then the order will be put in production and delivered ready in 5-6 weeks. After that small alterations will be made if needed.
The next time is already much easier. You choose a new material, style and details and measurements can be adjusted if you wish.
This is when it gets to be easier than buying of the rack garments. No fitting needed every time buy for example a new suit. And no need to compromise as what comes to material or style and details.
You name it, we make it.